琳恩 Lukele, 市场营销专家 in 约翰内斯堡，豪登省，南非
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琳恩 Lukele

验证专家  in 市场营销

市场营销专家

位置
约翰内斯堡，豪登省，南非
至今成员总数
2023年5月16日

琳恩 is a results-driven marketing expert with a decade of experience in various industries. 作为一个战略家, she has led the development and implementation of successful digital marketing campaigns that have increased brand awareness and generated substantial revenue growth for small and large firms. 琳恩 leverages analytics to extract valuable insights on marketing activities, 进一步提高她的能力，推动有影响力的结果.

营销策略文案社交媒体营销(SMM)内容营销策略社交媒体内容公共关系(PR)当地的搜索引擎优化市场营销分析谷歌搜索控制台电子邮件营销品牌营销搜索引擎优化(SEO)竞争对手分析市场研究社交媒体分析网站优化HootsuiteLinkedIn的活动数字营销

项目的亮点

市场研究和竞争对手分析
Conducted market research and competitive analysis to identify how 竞争对手 in the transport and logistics industry were using marketing to attract consumers in the B2C market.
Facebook越野拉力赛
Developed and executed a social media campaign that boosted followers by more than 1,并显著提高了用户粘性.
速递服务网站
Spearheaded the design and development of a website in the courier industry for the B2C market. Worked with the executive team to name the service and then used my keen eye for aesthetics and user experience to develop the website.

专业知识

数字营销策略谷歌分析Hootsuite市场营销分析Sitecore社交媒体策略策略网站

工作经验

创始人|导演

2021年至今
拉玛拉战略集团
  • 协助创业公司制定经营策略, 包括对行业的研究, 竞争对手, 目标受众.
  • 研究ed and identified inefficiencies in processes and workflow. 推荐的工具和系统用于提高生产力.
  • Assisted startups with drafting comprehensive business plans and pitches for investors. Worked with a financial analyst to draft financial statements and analyze financial markets.
  • Collaborated with founders and key startup stakeholders to develop go-to-market strategies.
  • 协助创业公司定义他们的品牌形象, 包括品牌定位, 消息传递, 以及视觉元素.
  • Developed and implemented digital marketing strategies to drive online visibility, 网站流量, 以及潜在客户.

数字营销战略家

2017年至今
深潜器
  • Led the development and execution of the website strategy, increasing website impressions by 400%.
  • Crafted and executed the social media strategy, increasing the engagement rate from 0.2% to 4.5%.
  • Managed the redesign of the company's commercial website and improved the search ranking position of the overall website to 1st.
  • Leveraged marketing analytics to provide recommendations to the marketing and executive teams on increasing brand awareness, which resulted in a 500% increase in impressions in the 1st quarter.
  • Implemented on-page optimization strategies to improve the website's speed by 80% and increase organic traffic by 100%.
  • Led a team of five and provided training during the redesign of the company's commercial website, setting up weekly meetings to discuss progress and areas of improvement. The team became the first in the world to finish first and on time.
  • Developed and executed a Facebook strategy to organically gain and grow followers of a new account, 获得7,6个月内有5000名粉丝.
  • Developed SEO strategies for the automotive logistics vertical to increase organic traffic and conversion.
  • Improved a B2C website's search engine ranking and organic traffic through WordPress SEO using the RankMath plugin for metadata and other on-page optimization techniques.

数字营销专员

2016 - 2017
贝克Baynes
  • 实施SEO策略，在谷歌上获得更高的排名, 最终导致有机流量的增加.
  • Crafted engaging and informative corporate blog articles that delivered valuable industry insights and thought leadership and drove audience engagement.
  • 创建并执行社交媒体活动(Facebook), Instagram, 推特, 和领英)，粉丝数量增加了30%. Leveraged Hootsuite and other automation tools to manage the campaigns.
  • Developed and executed marketing strategies to retain existing customers using email marketing.

公共关系主任

2014 - 2016
唐纳森公司
  • Developed and executed a Facebook strategy that organically increased followers by 40,第一年是1000美元.
  • Designed and handled a marketing campaign that increased revenue by 10% in the 1st year.
  • 领导公司南非网站的重新设计, increasing the number of visitors by 100% and improving the search engine ranking of the overall website to the 1st position.

市场研究和竞争对手分析

Conducted market research and competitive analysis to identify how 竞争对手 in the transport and logistics industry were using marketing to attract consumers in the B2C market.

运输和物流业主要是一个B2B市场, 但B2C市场在南非变得重要起来. Through research and analysis, I developed a marketing strategy for penetrating that market. 该计划包括一个网站设计, 社交媒体激活策略, 当地的出版物也在为这项新服务做广告. This project's implementation led to acquiring 30% in new revenue.

Facebook越野拉力赛

Developed and executed a social media campaign that boosted followers by more than 1,并显著提高了用户粘性.

This project involved using a storytelling approach and developing a captivating fictional character on Facebook. Using that persona allowed us to share compelling stories and engage the audience through a series of posts about the character's journey.

速递服务网站

Spearheaded the design and development of a website in the courier industry for the B2C market. Worked with the executive team to name the service and then used my keen eye for aesthetics and user experience to develop the website.

This project involved developing a website for consumers (B2C) to send and collect parcels easily anywhere in the country. The new website increased revenue by 30% as customers flocked to explore the new interface, 这与b2b网站完全不同.

The new B2C website also played a vital role in enhancing customer satisfaction as tracking their goods and contacting the relevant team when needed was now more accessible and intuitive.
2017 - 2018

商业学士学位，战略管理荣誉学位

约翰内斯堡大学-约翰内斯堡，南非

2011 - 2013

Bachelor of Business Administration Degree in Business Management and 沟通 Science

南非大学-约翰内斯堡，南非

2020年6月至2023年6月

谷歌分析

谷歌分析学院

2015年8月至今

社交媒体营销

前沿培训

核心

营销策略, 数字营销, 市场推广(MarCom), 社交媒体内容, 社交媒体策略, 数字营销策略, 文案, 公共关系(PR), 社交媒体营销(SMM), 内容营销, 社交媒体分析, Facebook营销, 当地的搜索引擎优化, 内容, 内容营销策略, 市场营销分析, 品牌, 市场策, WordPress SEO, 电子邮件营销, 写博客, 搜索引擎优化工具, 品牌营销, 搜索引擎优化(SEO)

平台 & 工具

谷歌分析

技术

谷歌搜索控制台

其他

Hootsuite, Sitecore, 微软动态, 网站, 猎鹰, Hotjar, 策略, 领导, 沟通, 分析思考, 市场研究, 促销策略, 战略规划 & 执行, 沟通策略, 网站管理, 网站设计, 网站优化, 创业公司, WordPress, 销售策略, 商业策略, 欧博体育app下载, 演讲, 行业分析

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