本杰明Reiland, 市场营销专家 in 圣保罗，明尼苏达州，美国
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本杰明Reiland

验证专家  in 市场营销

市场营销专家

位置
圣保罗，明尼苏达州，美国
至今成员总数
2023年12月22日

Ben is a consistent and prolific content creator with ten years of experience in digital marketing, most recently focused on developing and delivering compelling content strategies. 在他的SEO工作中, he has improved the domain authority of one employer by 20% and achieved a consistent 35% quarter-over-quarter organic traffic to the pipeline. Ben is adept at delivering efficient projects on time through in-house and outsourced efforts.

文案搜索引擎优化(SEO)电子邮件广告页面搜索引擎优化搜索引擎营销(SEM)转化率优化(CRO)内容营销策略内容策略SemrushHubSpot的品牌管理品牌指导方针电子邮件营销公共关系(PR)市场营销分析Youtube播客营销语气搜索引擎优化技术反弹道导弹

专业知识

内容营销策略内容写数字战略搜索引擎优化内容搜索引擎优化工具搜索引擎优化(SEO)网页内容写作 & 编辑

工作经验

SEO和内容专家

2022年至今
运动
  • 达到平均35分.5% of pipeline from organic and paid sources over consecutive quarters.
  • Achieved an 反弹道导弹 conversion rate increase of 30% through industry-specific content experiences, 电子邮件广告, 视频营销.
  • Reduced asset creation timeframe by ten days through the creation of templated content.
  • Grew total organic keywords by several hundred through efforts to improve the content experience and provide thought leadership to reach new audiences.
  • Created dashboards to establish weathervanes in the market around content engagement, 网页和CTA性能, 关键词排名, 搜索量, 竞争对手站, 和更多的.
  • Created an internal guide for advertising and email creation to align both with the company brand and marketing best practices.
  • 领导过渡到新的内容管理系统, transitioning 100 plus assets to new 资源中心 under a tight timeline.
  • Increased 视频内容 by 50% through repurposed content, 提高YouTube的流量和参与率.
  • Cleaned up landing page and email experiences by researching best practices and working with the design team to push implementation across HubSpot的 instances.

口吃协会创意文案

2024 - 2024
全国口吃协会
  • 审核NSA品牌内容, 的指导方针, and related material to capture the voice and tone of the organization.
  • Crafted compelling copy targeting multiple audiences for NSA event direct mail content.
  • Designed a number of direct mail pieces targeting multiple audiences for NSA event.

登陆页文案

2024 - 2024
TribeIn公司
  • Worked with the company founder to create a copy that accurately conveyed the mission and brand of TibeIn LLC.
  • Created design mockup to provide the web designer with a template for website layout.
  • Conducted research to add relevant statistics to the homepage, 支持公司使命和网站目标.

SEO和内容专家

2020 - 2022
运动
  • 接管博客管理, 资源中心, 视频内容, and all content creation averaging two to three assets and seven blogs a month.
  • Raised the website's domain authority by 16% over the year through technical SEO fixes.
  • Rewrote company website following an acquisition and branding update, creating copy for 36 pages targeting a variety of audiences.
  • 扩展SEO关键词, 包括页面SEO策略, 在新领域与其他公司竞争, achieving first-page results for over 20 highly competitive terms.
  • Prepared and updated brand 的指导方针 to maintain a consistent tone of voice across company messaging.
  • 从合并中过渡内容, reviewing blogs and other collateral of two companies for potential use before updating them to match brand voice and tone.

SEO和内容专家

2017 - 2022
运动
  • Reduced 617 site issues by half through technical SEO efforts: shortening URL lengths, 添加元数据, 强制规范url以避免重复内容, 和更多的.
  • Created and updated a content directory to inform sales and marketing teams of asset intent and ideal funnel stage.
  • 与社交媒体合作, 事件, and design stakeholders on internal and external company communications.
  • Created a podcast targeting customer-employee base from the ground up with no prior experience, 预订各行业的客人, 记录, 生产, 上传全部20集.
  • Consolidated and updated 50 pieces of collateral following the company merger.

内容专家

2015 - 2017
文字媒体
  • Created, published, and reviewed webpages and emails for four websites.
  • 研究ed, wrote, and promoted SEO author-facing articles to attract potential purchasers.
  • 管理社交媒体和客户服务收件箱.

漏斗中间的过渡内容

http://resources.Motus.com/resources/Motus/becoming-customer?pflpid=7973

Created content that generated high engagement rates and an elevated average time on asset.

I created this introduction piece to help prospective customers better understand the steps that would bridge the gap from their current position to becoming a 运动 customer. 虽然是高层次的教育, it speaks specifically to what employers and their employees can expect in a time of uncertainty.

顶端的漏斗教育博客

http://www.Motus.com/blog/vehicle-programs/

Authored a post that consistently gets over a hundred visitors monthly with an engagement rate of around 80%.

This post illustrates both content writing and my SEO capabilities. As important as it is to deliver information the target audience is searching for, 如果内容很难找到，那它就没有任何意义. I optimized this piece's search presence, achieving consistent traffic and a high engagement rate.

漏斗底部视频内容

http://www.youtube.com/watch?v=X9SvauOA8tc

Increased traffic to bottom-of-the-funnel content through bootstrapped 视频内容 creation.

We needed to expand our 视频内容 without a giant video budget. 使用Wibbitz和Canva, I created videos summarizing essential information in articles, 指南, 案例研究. This effort increased our 视频内容 and YouTube presence while boosting asset traffic.
2012 - 2015

大众传播专业学士学位

美国威斯康辛大学麦迪逊分校

2023年12月至今

数字营销基础

LinkedIn学习

2023年10月至今

数据和设计的故事叙述

LinkedIn学习

2023年9月至今

在线视频内容策略

LinkedIn学习

2023年4月至今

HubSpot的内容营销认证

HubSpot的

2022年11月至今

基于需求的账户营销

Demandbase

2020年6月至今

Google Analytics认证

谷歌分析学院

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